Privacy Policy

Introduction

PEAK Wellness & Aesthetics ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at peakwellnessva.com and when you receive care at our clinic in Chesapeake, Virginia.

Information We Collect

Information You Provide: When you contact us, schedule an appointment, or submit a form on our website, we may collect your name, email address, phone number, date of birth, insurance information, and medical history relevant to your treatment.

Automatically Collected Information: When you visit our website, we may automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, and browsing behavior on our site. This information is collected through cookies and similar tracking technologies.

Protected Health Information (PHI): As a healthcare provider, we collect and maintain protected health information as defined by the Health Insurance Portability and Accountability Act (HIPAA). This includes medical records, treatment history, prescription information, lab results, and other clinical data related to your care.

How We Use Your Information

We use the information we collect to provide and improve our medical services, process appointments and insurance claims, communicate with you about your care and our services, comply with legal and regulatory requirements, improve our website and patient experience, and send appointment reminders and follow-up communications.

HIPAA Compliance

PEAK Wellness & Aesthetics complies fully with the Health Insurance Portability and Accountability Act (HIPAA) and all applicable federal and state privacy regulations. Your protected health information is maintained in accordance with HIPAA Privacy and Security Rules. We maintain physical, technical, and administrative safeguards to protect your PHI. We will not use or disclose your PHI without your written authorization except as permitted or required by law. You have the right to request access to, amendment of, and an accounting of disclosures of your PHI. A complete Notice of Privacy Practices is available at our office upon request.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience, analyze website traffic, and understand how visitors interact with our site. You can control cookie settings through your browser preferences. Disabling cookies may limit certain features of our website but will not affect your ability to contact us or receive care.

Specifically, we use the following analytics and advertising technologies on this website:

Google Analytics 4 (GA4): A web analytics service provided by Google LLC. GA4 uses cookies and similar identifiers to collect information about how visitors use our site, including pages visited, time spent on the site, referring websites, approximate geographic location (derived from IP address), device and browser type, and interactions with site content. This information is aggregated and used to understand site performance and improve the visitor experience. Google’s use of this data is governed by the Google Privacy Policy. You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Meta Pixel (Facebook Pixel): An analytics and advertising tool provided by Meta Platforms, Inc. The Meta Pixel allows us to measure the effectiveness of our advertising, understand the actions visitors take on our website, and reach people with relevant ads on Facebook, Instagram, and other Meta properties. The pixel may collect information such as your IP address, browser and device information, pages visited, and actions taken on our site. We do not intentionally transmit protected health information (PHI) through the Meta Pixel. Meta’s use of this data is governed by the Meta Privacy Policy. You can manage your ad preferences in your Facebook Ad Preferences.

You may also use browser-level controls (such as “Do Not Track” signals, third-party cookie blocking, or private browsing mode) or browser extensions to limit the data these services collect. Note that our patient portal and intake forms are separate, secure systems and are not used to feed PHI into these analytics tools.

Third-Party Services

We may use third-party service providers to help operate our website, process payments, verify insurance benefits, and manage patient communications. These providers are contractually obligated to protect your information and use it only for the purposes we specify. We do not sell your personal information to third parties under any circumstances.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights

You have the right to access, correct, or delete your personal information. You may request a copy of the personal data we hold about you. You may opt out of marketing communications at any time. Virginia residents may have additional rights under the Virginia Consumer Data Protection Act (VCDPA).

Children’s Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. The updated policy will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at (757) 312-9444, email hello@peakwellnessva.com, or visit our office at 221 Mount Pleasant Rd, Suite A, Chesapeake, VA 23322.